Giving flowers
a future

A force for nature

SFN is a new, independent education organisation for florists. We are creating a new standard for floristry, based around sustainability principles.

The Foundations in Sustainable Floristry Course establishes the foundations for better decision-making. We consider the problems we face as florists – and examine strategies for change.

Enrol in the Course

Modern floristry
is unsustainable

As florists, we love nature, but the widespread use of floral foam, excessive packaging and flying out-of-season blooms across the world are just some of the problems we must tackle.

The problems

The SFN solution is education

The SFN has developed a CPD education program to support a new generation of florists committed to sustainability.

The first course in our program – The Foundation in Sustainable Floristry.

Enrol now

SFN florists are setting a new standard for floral design.

❝ — Rita Feldmann, Founder

Become a SFN florist

What is sustainable floristry?

It’s a new school of floral thought that supports a healthy future – for people, businesses and the planet.

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The Sustainable Floristry Network supports nature-positive floral design.

Our manifesto
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– + Customers

How to buy better flowers

As a customer, you have the power to influence the impact your purchase has on the environment, and every bunch matters.

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Our top general resources

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– + Florists

What you can do right now

Florists – are you ready to play your part in transforming the industry? Enrol in the Foundations in Sustainable Floristry course, become a SFN florist and member and help to set a new standard for floral design.

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Our top florists' resources

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News and noteworthy

Curious about industry news, thought pieces or florists who are helping the future of flowers? Here’s what inspires us.

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As florists, our job is to work with nature, not against it.  The SFN shows us how every florist can be an ambassador for nature.

❝ — Shane Connolly, SFN Advisor

Discover who is leading the industry to a new future for floral design.

Leadership

Find a SFN florist
near you

SFN florists are setting a new standard for sustainable floral design across the globe.  Check out our directory to find an SFN Member florist near you.

Directory

Seasonality is at the core of
sustainable floristry principles.

Our principles

Winter

Winter floristry celebrates the idea of ‘less’, with branches and evergreen foliage filling the gaps while flowers are in low supply. 

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Summer

With spring’s leafy growth becoming stronger in trees, closer to the ground, summer features flowers that thrive in the heat.

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Autumn

As the weather cools, plants slow down for winter, change colour and lose their leaves. Berries and seeds appear after flowering finishes.

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Spring

In spring, increasing temperatures trigger the flowering of many varieties. Trees blossom and an increasing number of flowers come into bloom.

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