The SFN is setting a new standard of floral design for a sustainable future, using the UN Sustainable Development Goals to guide this process.
Modern floristry and floral design techniques are unsustainable in many ways. The problem starts with education.
People are increasingly disconnected from the natural world. Florists can play a powerful role in reconnecting people with nature – as long as we include respect for the environment in our decision-making.
Our ambassadors lead the way through their design, their voices and their role as educators.
Forever Green, UK
Cecilia Fox, NZ
T.J. McGrath Design, US