About SFN
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What we do
The SFN is setting a new standard of floral design for a sustainable future, using the UN Sustainable Development Goals to guide this process.
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Why we need the SFN
Modern floristry and floral design techniques are unsustainable in many ways. The problem starts with education.
Why the SFN
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Our manifesto
People are increasingly disconnected from the natural world. Florists can play a powerful role in reconnecting people with nature – as long as we include respect for the environment in our decision-making.
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SFN Ambassadors
Our ambassadors lead the way through their design, their voices and their role as educators.
Cel Robertson
Forever Green, UK
Melanie Stapleton
Cecilia Fox, NZ
T.J. McGrath
T.J. McGrath Design, US
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