The issues

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What is sustainable floristry?

Sustainable floristry is an entirely new system of thought. It is about committing to design and business practices that support a healthy future – for people, their businesses and the planet.

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The problems

It comes as a surprise to many that floristry isn’t the planet-friendly industry it appears to be.

The problems
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The SFN Solution

There are many opportunities for positive change. We’re tackling the whole system – from education through to consumer awareness.

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Reforming education

Floristry education all over the world is out of date with broader ideas about sustainability. We’re here to change that.

Industry program
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The SFN principles

We’ve developed five key design and business principles to support the UN Sustainable Development Goals and the transition to a circular economy.

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The SFN Stamp

Florists who display the SFN member stamp are demonstrating their commitment to creating a new global standard for floral design.

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Campaigns

For 50 years, an environmentally harmful plastic foam has been the primary tool for floral design. The #nofloralfoam movement has seen florists from across the globe abandon its use.

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