SFN Member Florist Pledge
All SFN Member Florists commit to this pledge, based on the SFN Design and Business Principles.
Florists are ambassadors for nature. And nature is in trouble.
We are deeply concerned by the Triple Planetary Crisis of climate change, pollution, and biodiversity loss.
We want to see all people in the floristry supply chain experience fair and safe working conditions.
The SFN pledge supports greater global movements aiming to create a sustainable future for the planet and for people. We ask florists to join us in becoming an SFN Member and committing to the following:
The pledge
I support creating a more sustainable industry through the following commitments:
Choose better flowers.
I will learn about cut flower seasonal availability and use my knowledge to minimise floristy’s environmental footprint.
Where applicable, I will support certifications that keep supply chains fair, transparent and traceable.
I will support farms that are working to conserve resources and preserve biodiversity.
Design out waste.
I will not use plastic floral foam in my floral design and aim to eliminate the use of single-use plastics. If I am an educator working within an outdated training system, I will teach alternative design methods and lobby for change within the teaching program.
I will work towards zero-waste floristry and choose products and sundries that can be easily recovered, reused, remanufactured, recycled or returned to the earth at the end of their useful life.
I will create floral designs that support the end-user to avoid adding to waste streams and enable easy resource recovery within domestic waste management systems.
Invest in ethics.
I will build a safe, fair and equitable workplace.
I will choose to engage with other businesses and suppliers genuinely working towards a more sustainable industry.
I will not engage in greenwashing or enable other businesses to.
Communicate with community.
I will share my decision-making process with others in the industry.
I will demonstrate the SFN Design and Business Principles to customers, colleagues and peers.
I will be honest and transparent about my own journey towards a more sustainable floristry.
