This website is intended to be used as an educational guide for making more sustainable decisions regarding floral design.
The process of applying ideas about sustainability to floristry is a concept that works against many pre-existing business models and education systems that currently support florists. To implement change on a global scale requires the energy and commitment of many individuals who must work against a system that has until recently, prioritised profits over planet.
However, the flower industry is unique in that we are for the most part, attracted to it because of its connection with nature and beauty. In other words, we are already aligned with nature and therefore, working for its best interests aligns accordingly. As we develop greater insights into the impacts of our actions as we function inside an industry, we are provided with opportunities for change. Hopefully, this website and its contents will play a role in driving this change by providing a source of reliable information for which readers can make better decisions regarding floral design practices and cut flower businesses.
This text has been prepared in Australia but has been created with working florists from all over the world in mind. We understand that every country has unique cultural practices around floristry and these may not be addressed on this site. The ideas contained within this website have been formulated around generally accepted practices and standards and we aim to expand explore the ideas presented here over time.
All care is taken in the preparation of the information and published material on this site. The Sustainable Floristry Network (SFN) and its authors do not make any representations or give any warranties about its accuracy, reliability, completeness or suitability for any given purpose. To the extent permissible by law, the SFN will not be liable for any expenses, losses, damages, (including indirect or consequential damages) or costs which might be incurred as a result of the information being inaccurate or incomplete in any way and for any reason. The information contained herein is by way of general advice.
This site may contain hypertext links, frames, or other references to other parties and their websites. The SFN cannot control the contents of those other sites, and make no warranty about the accuracy, timeliness or subject matter of the material located on those sites. The SFN does not necessarily approve of, endorse, or sponsor any content or material on such sites. The SFN makes no warranties or representations that material on other websites to which this website is linked does not infringe the intellectual property rights of any person anywhere in the world.
The SFN is not, and must not be taken to be, authorising infringement of any intellectual property rights contained in material or other sites by linking or allowing links on this website.
If you have any concerns regarding the content of this website, please contact the SFN.