Industry education


Flowers 2030 is an industry education program that sets an entirely new standard for floristry and floral design.


Course one: Foundation in Sustainable Floristry – Online

In this first course of Flowers 2030, we establish the foundations for better decision-making, with an overview of the problems we face as florists – and strategies for change.

Course one

SFN Member Florists

SFN Member Florists are committed to seeing comprehensive change in the industry. Our florists make firm commitments to improving their practices through education and behaviour change.

Becoming a member

Fact sheets and resources

Our information library brings together science, sustainability and floristry to help the industry find the facts it needs to make better choices about floral design.

Resource library

News and interviews

Keep up to date with the latest industry developments and hear about the florists who are leading change and setting new standards for floral design.