08 July 2022
Your season

Giving flowers
a future

A force for nature

SFN is resetting ideas about flowers and floral design for a healthy global future. We believe that together, we can transform the world of floristry into a sustainable one.

Modern floral design
is unsustainable

As florists, we love nature, but the widespread use of floral foam, excessive packaging and flying out-of-season blooms across the world are just some of the problems we must tackle.

The problems

The SFN solution is education

The SFN has developed a CPD certified education program to support a new generation of florists committed to sustainability.

Education program

SFN florists are setting a new standard for
floral design.

❝ — Rita Feldmann, Founder

To guide people to better flower purchases, the SFN has developed a certification system for florists.

SFN Stamp

What actually is sustainable floristry?

It’s an entirely new system of thinking that supports a healthy future – for people, businesses and the planet.

See more

News and noteworthy

Curious about industry news, thought pieces or florists who are helping the future of flowers? Here’s what inspires us.

As florists, our job is to work with nature, not against it.  The SFN shows us how every florist can be an ambassador for nature.

❝ — Shane Connolly, SFN Advisor

Discover who is leading the industry to a new future for floral design.


Find a florist
near you

SFN florists are setting a new standard for sustainable floral design across the globe.  Check out our directory to find a certified florist near you.