SFN is resetting ideas about flowers and floral design for a healthy global future. We believe that together, we can transform the world of floristry into a sustainable one.
As florists, we love nature, but the widespread use of floral foam, excessive packaging and flying out-of-season blooms across the world are just some of the problems we must tackle.The problems
SFN florists are setting a new standard for
❝ — Rita Feldmann, Founder
To guide people to better flower purchases, the SFN has developed a certification system for florists.SFN Stamp
As florists, our job is to work with nature, not against it. The SFN shows us how every florist can be an ambassador for nature.
❝ — Shane Connolly, SFN Advisor
Discover who is leading the industry to a new future for floral design.Leadership
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