About the program

We’ve developed an education and membership program to create a new generation of florists for whom sustainability is second nature.

For SFN florists, sustainability is second nature.

How can we make floristry more sustainable?

To reliably certify a flower arrangement as ‘sustainable’ is almost always impossible.

Given all the different flowers and materials used in floral design, keeping on top of supply chains and material producers is an enormous task. One design may contain many different component parts.

But, to tackle global issues like climate change, pollution, inequality and poverty, we need systemic change in the industry and we need it as soon as possible. We need a new standard of floristry that supports greater ideas about sustainability. And we need to reconnect with nature along the way — especially if our goal is to protect it.

The SFN’s solution is to educate florists to make better decisions. By making better decisions about the products they use and their workplace behaviours, florists can raise the standard of floristry and be better placed to meet greater sustainability goals.

That’s why we are certifying the florist, not the flowers.


The SFN education program

The SFN has developed a continuing professional development program that will give florists the knowledge and tools they need to create the products consumers are increasingly demanding.

Our program will launch in early 2023. It has been designed to support the achievement of the United Nations Sustainable Development Goals as outlined in the 2030 Agenda for Sustainable Development. This agenda is a plan of action for people, planet and prosperity, and seeks to ensure that “all human beings can enjoy prosperous and fulfilling lives and that economic, social and technological progress occurs in harmony with nature”.

Each year we’ll add more education units to stay on top of developments in sustainability as they apply to florists.


Why continuing professional development? 

All industries evolve. Ideas emerge, products invented, practices refined, and standards changed. As your career progresses, what you learnt in higher education, at trade school, or from a mentor can quickly become out-of-date – and sometimes actively wrong.

Continuing professional development, or CPD, is a structured way of adding the latest knowledge and practices to your own skill set. Updating your expertise gives you the opportunity to progress in your career and strengthen your industry.  CPD accreditation demonstrates your commitment and adds value to your practice. 

People in jobs that require a licence, from doctors to builders, usually have compulsory CPD, but almost all industries have at least some CPD opportunities. 

Floristry has lagged behind. 

The SFN exists to give florists what they deserve – continuing professional development in sustainability that is evidence based and reviewed by experts, but written entirely from a floristry perspective.