SFN Membership Program

How do I become an SFN Member Florist?

Becoming an SFN Member Florist is free and open to individual florists who:

1. complete the SFN Foundation in Sustainable Floristry course
2. commit to the Sustainable Floristry Pledge.

What are the benefits of membership?

Quite simply, SFN Member Florists are good for the planet. They are leading the way globally with a new system for a more sustainable industry.

A personalised digital badge

Show clients you are serious about sustainability. The SFN Member Florist digital badge represents your achievement, demonstrates your commitment and connects you to a growing community of likeminded florists.

A listing in the SFN directory

Consumer demand for sustainable products is increasing year on year. Our directory helps customers locate local florists committed to sustainability.

Contribute to a transformed industry

SFN Member Florists are setting a new standard for floral design — one based around sustainability principles.

The more practitioners who work towards the principles, the further the industry can shift towards a sustainable standard of design and business operation.

Tackle greenwashing

Any business can claim to be a ‘sustainable florist’ – but consumers want concrete actions, not vague promises. SFN Member Florists adhere to a set design and business principles set by an independent third-party and consider sustainability from a global perspective.

Support the SFN’s affordable and practical industry sustainability program

The SFN educates individual floristry practitioners. The process of accrediting or certifying businesses generally involves compliance programs that can be expensive to run and manage. Given the income of the average florist and the many origins of floristry products, it is more affordable — and in many ways makes more sense — if we use education and community to raise industry standards.

Where do I apply?

The Member Florist application form appears at the end of the SFN’s Foundation in Sustainable Floristry. Completing the course is a prerequisite of membership.

If you completed the course without applying for membership, but would like to apply now, please send us an email via the contact form and we will send you an application form.

Maintaining membership

Annual membership is maintained by completing a shorter series of education units each year. These units will expand on the previous year’s learnings and will keep florists up to date with the latest thinking in sustainability, with the objective of supporting the UN Sustainable Development Goals.

The first Foundation in Sustainable Floristry course will cover membership until 2027.

SFN Membership agreement

The SFN Member Florist agreement can be accessed through the following link.